What’s Good What’s Better & What’s Best!


In SEO terms, use of search engine optimization techniques which target a human audience rather than search engine based is referred to as white hat link building.

A website that follows search engine guidelines and organic ranking techniques is white hat optimized. That is, the SEO of such websites uses white hat link building techniques. These include techniques like use of keywords, keyword analysis, back linking, and link building among others.

A white hat SEO ensures that your website builds traffic and gets a good ranking via ethical methods. Some of the techniques such SEO uses include the following.

white hat link building

  1. Keyword Research and Analysis–Keyword is extremely essential to make your website a top ranking website and easily found. Keyword research is a niche area for all SEO’s and highly competitive. Keywords are found in titles, subtitles and metatags. There are several tools which will help an SEO for keyword research. These include SECockpit and KeySearch.Co.
  2. Backlinking – This helps in increasing your page ranking. For instance, when your website is visited on a redirect, that is a link from another website or blog, then your site rankings increase. There are several tools used to improve this. One such tool which is free of charge include Ontolo which hunts for partners for backlinking and provides basic contact details. A paid for tool considered as the best for backlinking is Ahreps.
  3. Ranking – All good SEO’s keep a track of a client’s website ranking. That is, to check where the website is ranked on a periodic basis. There are many tools available for website ranking. Rankr, a free tool sends email reports after checking the rank. The premium SEOPowerSuite Company charges a fee to track ranking.
  4. PPC Research – Several websites have a sponsored ad where websites get paid-per-click. To track the clicks on the ad, there are special tools. These are the PPC (paid-per-click) research tools. There are tools like Spyfu, which is a paid for tool. Google Keywords Planner and keywords.co are free tools which include other research options other than PPC research.
  5. Traffic – One of the most important criteria for SEO success is generating traffic. Several tools are available which track traffic to a website live. For instance, Klipfolio which comes with a dashboard. The dashboard displays several metrics such as, amount of traffic,PPC and natural searches and campaign visits.

There are tools which the white hat seo uses to ensure that you get the best of services, which are legitimate and organic. They also use tools which have a combination of all the above tools such as the SEOPowerSuite Enterprise.

The main reason to use tools is to improve visibility and stay competitive. It also determines the page or website’s SEO value. White Hat SEO’s have a higher value than others.

Know about Automobiles and its facts


Mahindra and Mahindra Group, Automobile Company launched electric cars in 2016. These new electric CitySmart cars are called ‘e2o Plus’. These cars would help Mahindra to entry into the mass-market electric sector. The range of these electric cars is up to 140 km in the top end variant on one single charge. The price is at Rs.5.46 lacs at Delhi ex-showroom.

These cars are an electric car so they do not use any hydrocarbon fuel such as petrol or diesel. Hence, these cars do have any emission and are referred to as zero emission cars. They are the best cars that would be used in the metropolitan cities. Urban dwellers would soon be introduced and encouraged to use these cars. These electric cars would be accepted as mainstream cars.

electric cars

The cars have a tall-boy design with enough spacious interiors for four adults to be comfortably seated. Also, there are several innovative advanced technologies incorporated in this model. The electric car is user-friendly because of its several features. The car has small turning radius with a small turning radius of 4.35m and electric power. They can be easy manoeuvred and affordable. There is a hill assist feature that prevents the car from slipping backwards or forwards on a slope. Hill assist also makes the car to accelerate without jerking. The reverse Camera helps the user to see. It also blocks, gauge distances, and unravel blind spots making it easy and convenient to reverse. The car is compact yet, spacious. The car is designed smart and has ample knee room, headroom and cabin space. It is made for families of all sizes.

There are other special connected features that make the car easier and more enjoyable to drive and maintain. The owner can check the health of the car, plan on a route, or remotely cool the car. Integrated technologies are provided for easy urban commuting. Other innovative features provided are remote diagnostics through telemetric. Also, there is provision for connectivity through a smartphone app. There are also new and advanced infotainment system, regenerative braking. Features like Hill Hold control for easy driving in hilly terrains. Revive for reserve charge and automated messages amongst others.

A feature of the car includes hassle free drive, regenerative braking, a battery of e2oPlus every time its brakes are applied, helping the car literally recover the energy it dispenses. On rare occasion, if the car runs low on energy, it can be activated to gain an extra 5-10 km of range. This would help the owner or user to reach home or to the nearest charging station. The electric car requires charging. Most common place to charge it is at home using the charging facility. Charging the CitySmart, e2oPlus, is very easy like charging a mobile phone. Customers can select between 4 trim levels (P2, P4, P6, or P8) and 4 exciting colours namely Coral Blue, Sparkling, Wine, Arctic Silver, or Solid White.  The car can be easily charged through any normal 16 Amp plug point, making it highly convenient and easy.

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